ABOUT
Advertising campaign proposal for Sécurité Routière in Le Monde, designed as quarter-page visuals to illustrate a road safety awareness study. Several creative directions were developed, aligning with both the advertiser’s identity and the newspaper’s editorial tone.
The main difficulty was respecting both the newspaper’s identity and the advertiser’s DNA while finding the right balance between the two. Color choices, typography, and composition were all carefully considered. Being creative within this constrained format and working with numbers proved to be a real challenge.
Project developed during my apprenticeship at M Publicité (the advertising department of Le Monde & Le Nouvel Obs Group).
Tools: Adobe InDesign, Adobe Photoshop
The main difficulty was respecting both the newspaper’s identity and the advertiser’s DNA while finding the right balance between the two. Color choices, typography, and composition were all carefully considered. Being creative within this constrained format and working with numbers proved to be a real challenge.
Project developed during my apprenticeship at M Publicité (the advertising department of Le Monde & Le Nouvel Obs Group).
Tools: Adobe InDesign, Adobe Photoshop
RESEARCH