ABOUT
[Creative Pitching, Art Direction, Print Layout]
MASERATI CENTENNIAL PROSPECTING
This project was developed as a strategic creative proposal for Maserati, designed to celebrate the brand's prestigious 100-year legacy under the emblem of the Trident. The objective was to create a high-end editorial experience that bridges the gap between Maserati’s storied heritage and its future-facing performance.
Concept & Creative Intent
The "100 years under the sign of the Trident" campaign explores the duality between timeless elegance and raw power, bridging Maserati’s century-old heritage with its high-performance future.
To bring this vision to life within the Le Monde ecosystem, I developed:
- Premium Cover Wrap (Surcouv): An impactful visual introduction for the daily newspaper.
- 4-Page Editorial Feature: A deep dive into the brand’s technical mastery and soul for M Le Magazine.
- Poster: A collectible tribute to the Centennial integrated within the magazine.
Project developed during my apprenticeship at M Publicité (the advertising department of Le Monde & Le Nouvel Obs Group).
Tools: Adobe InDesign, Adobe Photoshop, Adobe After Effects