ABOUT
The Brief
Following a request from Leboncoin’s art direction, this fictif project aims to reinvent the holiday season through a web and print campaign. The objective is clear: shift consumer habits by encouraging people to both buy and sell second-hand gifts during the Christmas period.
The Vision
Past campaigns lacked clarity; the message was lost in the noise. To fix this, I opted for a simpler, more accessible creative approach. Aligned with the brand’s core values, the focus is on the beauty of everyday objects and raising awareness about overconsumption.
Concept: Lifestyle Integration
Showcasing the second-hand object within a contemporary "Daily Lifestyle" setting. The goal is to help a trend-focused audience visualize the aesthetic potential of pre-owned items within their own high-end interior decor.
Tools: Blender, Midjourney, Nano Banana, CG Trader, Poly Haven HDRI, Adobe Photoshop, Adobe Indesign
CHRISTMAS VERSION
CHRISTMAS VERSION
IA GENERATED
RESEARCH