ABOUT
INFOX[Visual Identity, Strategy, Graphic Design]



INFOX is a graphic design project developed for the 37th edition of the Press & Media Week, an annual event organized by CLEMI. Designed for a campus environment, the project aims to raise student awareness about the mechanics of misinformation and the spread of fake news.

The artistic direction relies on a bold, typography-driven system that deconstructs the anatomy of headlines to reveal their impact. At the heart of the identity is a flexible logo designed to adapt across various design layout, accompanied by a series of six posters that transform sensationalist text into raw graphic material. By playing with scale and layout, the campaign creates a high-contrast visual experience that challenges the viewer’s perception and encourages a more critical approach to digital information.

Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects




[1] NESTLÉ admits to having put water from the Seine in its bottles. [2] To avoid disturbing local residents, the siren on the first Wednesday of the month is switched to vibrate mode.[3] Sick leave must now be requested at least 6 months in advance. 
[4] The government wants to reduce the amount of sleep the French get by 4 hours. [5] Donations from the tooth fairy will now be subject to a 20% tax.[6] The French are urged to continue their efforts to increase the salaries of members of parliament.




RESEARCH

© By Nour Moali